Preparing for Labor Day: Non‑Alcoholic Beverage Planning for Restaurants, Bars & Event Spaces

Labor Day weekend is one of the busiest—and most celebratory—times of the summer. Whether you're hosting a backyard bash, brunch service, or full-scale event, ensuring you have thoughtful, elevated non-alcoholic beverage options is essential. At Zepeim, we bring hospitality trends and industry mastery to help you plan a seamless, inclusive holiday experience.

Why Non-Alcoholic Beverages Matter This Labor Day

Consumer preferences continue to shift. Gen Z and health-minded demographics are piloting menu innovation with “zebra‑striped” drink selections—alternating between alcoholic and non-alcoholic sips in a single outing—reflecting a growing culture of moderation and inclusivity.

Additionally, restaurants that introduce curated non-alcoholic menus are driving both guest satisfaction and profitability. One Four Seasons property doubled its NA drink sales within months after launching such an offering.

Featured Non-Alcoholic Beverages to Showcase

• Lyre’s Australia – A versatile range of spirit-free analogues that can elevate mocktails from base mixes to standout cocktails.
• So Jennie Paris – Refined non-alcoholic sparkling wines offering luxe presentation and bubbles without compromise—perfect for toastworthy moments or brunch.
• Haus of Babylon Negroni – A richly bittersweet spirit-free aperitif ideal for your Labor Day “sundowner” list.
• Copenhagen Sparkling Tea (Denmark) – Crisp and refreshing, this poured-over-ice alternative suits daytime festivities and sophisticated sipping alike.

Strategies for Crafting Your Labor Day NA Beverage Program

• Offer a diverse range of formats—from sparkling substitutes and classic mocktails to spirit-free aperitifs.
• Prepare for high-volume service by pre-batching mocktails using fresh, seasonal ingredients like herbs, edible flowers, and house-made syrups.
• Highlight menu inclusivity by using appealing glassware and seamless service—non-drinkers should feel just as celebrated as other guests.
• Price thoughtfully—while some guests question the value of mocktails, the cost is upheld by intricate ingredients, specialized NA spirits, and elevated presentation.

Sample Labor Day Menu Highlights

Pair these beverages with your festive offerings for a balanced and inclusive menu:

• Poolside Spritz: Serve So Jennie Paris Rosé over ice with a citrus peel garnish.
• Elegant Aperitivo: Negroni-style aperitif using Haus of Babylon for a no-proof twist on a classic.
• Evening Refresher: Mix crisp Copenhagen sparkling tea with fresh mint or cucumber slices.
• Mocktail Special: Use Lyre’s base in a “Sun-Kissed Labor Day Lemonade” with herb-infused syrup and seasonal fruit.

Why Partner with Zepeim for Holiday Beverage Strategy

• We supply zero-proof products with refined presentation—from Lyre’s to So Jennie to Haus of Babylon.
• Our team provides menu planning support, staff training, and promotional guidance suited for high-volume weekends.
• Ensure a hospitality-forward experience that honors all guests—regardless of their drink choice.