Lyre's - Australia
About Lyre's Spirits Company
Lyre’s Spirits Co. is one of the world’s most recognized and awarded non-alcoholic spirits brands, offering a full range of alcohol-free alternatives designed to replicate classic spirits with remarkable precision. Founded in 2019, the brand set out to recreate iconic cocktails—without the alcohol—using advanced flavor engineering and food science.
Today, Lyre’s is distributed in over 60 countries and has become a global leader in the zero-proof category, trusted by top bars, restaurants, and retailers looking to meet the growing demand for sophisticated non-alcoholic options.
At Zepeim, we distribute Lyre’s Spirits Co. across the United States, helping hospitality groups, retailers, and beverage programs integrate a complete non-alcoholic cocktail solution into their offerings.
ESTABLISHED 2019
FOUNDERS Mark Livings & Carl Hartmann
NON-ALC CATEGORY Non-Alcoholic Spirits (Zero-Proof Cocktail Alternatives)
NOTABLE Award-Winning Brand, Global Distribution (60+ Countries), Category Leader in Non-Alcoholic Spirits
WEBSITE https://lyres.com/
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Lyre's Classico Rose Non-Alcoholic Spirit Alternative (Case-6)
Lyre's - Australia
Lyre’s Classico Rosé Non-Alcoholic Sparkling Wine is a refined sparkling rosé alternative crafted to deliver the elegance and celebratory experience of traditional sparkling... -
Lyre's RTD Sampler (Margarita, Classico, Amalfi Spritz, and Gin & Tonic) (Mixed Case of 24 Cans)
Lyre's - Australia
Description Experience the Sophistication of Spirits – Without the AlcoholDiscover the perfect non-alcoholic alternative for any occasion with the Lyre's RTD Mixed Case (24 Cans). Crafted for... -
Lyre's – Margarita Ready-to-Drink (6-4pks)
Lyre's - Australia
Lyre’s Margarita Ready-to-Drink Non-Alcoholic Cocktail is a premium zero-proof canned cocktail designed to deliver the bold, refreshing character of a classic margarita—without alcohol... -
Lyre's – Classico Cans Ready-to-Drink (6-4pks)
Lyre's - Australia
Lyre’s Classico Ready-to-Drink Non-Alcoholic Sparkling Wine is a premium zero-proof sparkling beverage designed for convenience, consistency, and high-volume service. Crafted in a single-serve... -
Lyre's – G&T / Gin & Tonic Cans Ready-to-Drink (6-4pks)
Lyre's - Australia
Lyre’s G&T Ready-to-Drink Non-Alcoholic Cocktail is a premium zero-proof canned cocktail crafted to deliver the crisp, refreshing experience of a classic gin and tonic—without alcohol... -
Lyre's – Amalfi Spritz Cans Ready-to-Drink (6-4pks)
Lyre's - Australia
Lyre’s Amalfi Spritz Ready-to-Drink Non-Alcoholic Cocktail is a premium zero-proof canned spritz inspired by Mediterranean aperitivo culture. Designed for modern hospitality programs, it... -
Lyre's – Rum Mule RTD (6-4pks) (Formerly Dark 'N Spicy)
Lyre's - Australia
Description A tangy combination of Lyre’s Rum Alternative, peppery ginger and lime zest craft together this blend of classic flavors, evoking notes of zingy ginger, tart lime, toffee and... -
Lyre's Classico Non-Alcoholic Spirit Alternative (Case-6)
Lyre's - Australia
Lyre’s Classico Non-Alcoholic Sparkling Wine is a refined sparkling wine alternative crafted to deliver the elegance and experience of traditional sparkling wine—without alcohol. Designed... -
Lyre's Agave Blanco Non-Alcoholic Spirit Alternative (Case-6)
Lyre's - Australia
Lyre’s Agave Blanco Non-Alcoholic Spirit Alternative is a premium tequila-style zero-proof beverage crafted to replicate the bold, earthy character of a traditional blanco tequila—without... -
Lyre's Italian Spritz Non-Alcoholic Spirit Alternative (Case-6)
Lyre's - Australia
Lyre’s Italian Spritz Non-Alcoholic Spirit Alternative is a premium aperitif-style beverage crafted to capture the vibrant, bittersweet character of a classic Italian Spritz—without... -
Lyre's Pink London Non-Alcoholic Spirit Alternative ( Case-6)
Lyre's - Australia
Lyre’s Pink London Non-Alcoholic Spirit Alternative is a premium pink gin-style beverage crafted to deliver the vibrant, floral, and fruit-forward character of a classic pink gin—without... -
Lyre's Absinthe Non-Alcoholic Spirit Alternative (Case-6)
Lyre's - Australia
Introducing Lyre's Absinthe Non-Alcoholic Spirit Alternative (Case-6) by Lyre's - Australia. This premium non-alcoholic spirit alternative offers a unique and sophisticated taste experience, perfect... -
Lyre's Triple Sec (Orange Sec) Non-Alcoholic Spirit Alternative (Case-6)
Lyre's - Australia
Features Medal recipient of The 2020 San Francisco World Spirits Competition. Impossibly Crafted Non-Alcoholic Spirit - Orange Sec Tasting Notes: Delicate, versatile, fresh How To Enjoy:... -
Lyre's Dry Vermouth (Apreritif Dry) Non-Alcoholic Spirit Alternative (Case-6)
Lyre's - Australia
Features Medal recipient of The 2020 San Francisco World Spirits Competition. Impossibly Crafted Non-Alcoholic Spirits - Aperitif Dry Tasting Notes: Aperitif, herbal, citrus How to Enjoy:... -
Lyre's Aperitif Rosso (Vermouth Rosso) Non-Alcoholic Spirit Alternative (Case-6)
Lyre's - Australia
Lyre’s Aperitif Rosso Non-Alcoholic Spirit Alternative is a premium vermouth-style aperitif crafted to replicate the rich, bittersweet complexity of a traditional Italian rosso—without... -
Lyre's Spiced Cane Non-Alcoholic Spirit Alternative (Case-6)
Lyre's - Australia
Features Medal recipient of The 2020 San Francisco World Spirits Competition. Impossibly Crafted Lyre's Non-Alcoholic Spiced Cane Tasting Notes: Full flavored on the palate with high notes of... -
Lyre's Coffee Liqueur (Coffee Originale) Non-Alcoholic Spirit Alternative (Case-6)
Lyre's - Australia
Lyre’s Coffee Originale Non-Alcoholic Spirit Alternative is a premium coffee liqueur-style beverage crafted to replicate the depth and richness of traditional coffee liqueur—without... -
Lyre's White Cane Non-Alcoholic Spirit Alternative (Case-6)
Lyre's - Australia
Lyre’s White Cane Spirit Non-Alcoholic Spirit Alternative is a premium zero-proof rum-style beverage crafted to capture the essence of a gently aged white rum—without alcohol. Designed... -
Lyre's Italian Orange Non-Alcoholic Spirit Alternative (Case-6)
Lyre's - Australia
Lyre’s Agave Blanco Non-Alcoholic Spirit Alternative is a premium tequila-style zero-proof beverage crafted to replicate the bold, earthy character of a traditional blanco tequila—without... -
Lyre's Dark Cane Non-Alcoholic Spirit Alternative (Case-6)
Lyre's - Australia
Lyre’s Dark Cane Spirit Non-Alcoholic Spirit Alternative is a premium zero-proof rum-style beverage crafted to capture the richness and depth of a traditional dark rum—without alcohol...
FAQ - Lyre's Spirits Company
How can a bar or restaurant implement a full non-alcoholic cocktail program using Lyre’s?
Lyre’s enables operators to replicate their existing cocktail menu without alcohol by using its spirits as direct substitutes. For example, a bar can offer a full zero-proof section featuring Negronis, Margaritas, and Espresso Martinis using Lyre’s equivalents.
Because the products are designed as 1:1 replacements, bartenders can follow existing recipes with minimal adjustments. This reduces training time while allowing businesses to expand their beverage program, increase inclusivity, and generate additional revenue from guests seeking alcohol-free options.
Can Lyre’s truly replace traditional spirits in cocktails?
Yes—Lyre’s is specifically designed for 1:1 substitution in classic cocktails. This allows bartenders to recreate drinks like Negronis, Margaritas, Old Fashioneds, Espresso Martinis, and Spritz-style cocktails using the same recipes and techniques they already know.
This makes implementation simple and highly scalable, especially in busy service environments.
Does Zepeim distribute throughout the United States?
Yes, Zepeim distributes non-alcoholic beverages across most of the United States. In certain regions, we work with exclusive distribution partners, so availability may vary depending on the market. Please contact us to confirm distribution options in your area.
Why is Lyre’s considered a “full back-bar solution”?
Lyre’s offers one of the most comprehensive non-alcoholic spirit portfolios on the market, covering multiple categories including gin, whiskey, rum, tequila, aperitifs, and liqueurs.
This allows operators to build a complete zero-proof cocktail menu using a single brand—simplifying sourcing, inventory management, and menu development.
Where is Lyre’s currently used?
Lyre’s is recognized as a global leader in the category, with distribution across dozens of countries and placement in top bars, restaurants, hotels, and retail environments worldwide.
Its presence in premium hospitality venues reinforces its credibility as a high-quality, professional-grade product.
What makes Lyre’s different from other non-alcoholic spirits brands?
Lyre’s stands apart by offering a complete portfolio of non-alcoholic spirits designed to replicate the flavor, aroma, and experience of traditional spirits. Using advanced food science and flavor engineering, each product is crafted to closely mirror its alcoholic counterpart—allowing for seamless substitution in classic cocktails.
Unlike brands that focus on a single category, Lyre’s enables operators to recreate an entire cocktail program without alcohol.
Can consumers purchase Lyre's Spirits directly from Zepeim?
No, Zepeim specializes in wholesale distribution and does not sell directly to consumers. Consumers can find Lyre's at select retailers (beclink.com) and restaurants.
If you're a businesses interested in wholesale purchases, please Register.
How easy is it to integrate Lyre’s into an existing bar program?
Lyre’s is built for seamless integration. Because the products function as direct replacements for traditional spirits, there is minimal need for retraining staff or modifying workflows.
Bars and restaurants can quickly introduce a full non-alcoholic cocktail section without disrupting operations—making it one of the most efficient ways to expand a beverage program.
Is there real demand for non-alcoholic spirits like Lyre’s?
Yes—Lyre’s aligns strongly with the growing sober-curious and moderation movements. Demand comes not only from non-drinkers, but also from traditional consumers looking to reduce alcohol consumption without giving up the cocktail experience.
This broad appeal translates into strong repeat purchase behavior across both on-premise and retail channels.