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Ritual - United States

Ritual - United States

America's #1 Non-Alcoholic Spirit Brand

Ritual Zero Proof at Zepeim — a complete zero-proof back bar that mixes 1:1

Ritual Zero Proof is America’s best-selling and top-rated non-alcoholic spirit brand, built to deliver the flavor and aroma of gin, whiskey, rum, agave spirit and aperitif — and to replace each one 1:1 in any cocktail. Every bottle is 0.0% ABV with no calories, carbs or gluten, made to mix over ice rather than sip neat. Backed by Diageo North America, Ritual lets any bar, restaurant or hotel run a recognizable zero-proof cocktail program with the recipes their team already knows. Zepeim is the US wholesale distributor of Ritual Zero Proof.

Range at a Glance

The five Ritual spirit alternatives

Zero-proof spirits · 750ml · case of 6
Gin, Whiskey, Rum, Agave Spirit, Aperitif

Full bottles, pricing and add-to-cart are in the product grid below.

The Ritual Difference
Mixes 1:1
Built to replace the real spirit pour-for-pour in the cocktails your team already knows — no new training.
Diageo-backed
America’s #1 non-alcoholic spirit brand, owned by Diageo North America since 2024.
Clean by design
0.0% ABV with no calories, carbs or gluten; vegan-friendly across the whole range.
Shop by Program Level

Where Ritual sits in a program

01 · Entry · you are here
Foundational
The accessible, recognizable way to start a zero-proof cocktail program. Ritual anchors the entry tier.
02 · Medium
Core
A serious, broader back bar — step up with Lyre's for awarded depth across more spirit types.
03 · Luxury
Reserve
The statement pours — luxury sparkling and tea for the celebratory end of the list.

Start a zero-proof program with the bottles guests already recognize. Ritual covers gin, whiskey, rum, agave spirit and aperitivo from one house, each built to mix 1:1 — so your bar pours non-alcoholic G&Ts, Old Fashioneds, daiquiris, margaritas and spritzes with no new recipes. Pair it with non-alcoholic wine and ready-to-drink cans for a full alcohol-free menu.

As the US wholesale distributor of Ritual Zero Proof, Zepeim unlocks trade pricing and mix-and-match volume pricing across every brand we carry. Minimum order is a single mixed case.

Read the playbook — how to build a non-alcoholic program by tier →
Your US Source for Ritual Zero Proof

Zepeim — importer, distributor and wholesaler of non-alcoholic beverages since 2016. We bring Ritual Zero Proof to US restaurants, hotels and retailers with trade pricing, nationwide shipping and a team that specializes in the alcohol-free category.

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Buyer Questions

Ritual for wholesale — frequently asked

Is Ritual Zero Proof actually alcohol-free?
Yes — every Ritual spirit alternative is a genuine 0.0% ABV, with no calories, carbs or gluten, and is vegan-friendly. It is safe to serve to any guest and to list as alcohol-free without qualification.
What is in the Ritual range?
Five zero-proof spirit alternatives — Gin, Whiskey, Rum, Agave Spirit (the tequila-style expression, built for margaritas) and Aperitif. All are 750ml and sold by the case of 6.
Can I use Ritual 1:1 in cocktail recipes?
Yes — Ritual is designed to replace the real spirit 1:1 in any cocktail, so your team follows existing recipes. Pour the Gin for a G&T, Whiskey for an Old Fashioned, Agave Spirit for a margarita, Rum for a daiquiri, or Aperitif for a spritz or Negroni. Ritual is made to mix over ice, not to drink neat.
Which Ritual should I stock first?
For most bars, start with the Gin and Agave Spirit to cover the most-ordered zero-proof G&T and margarita, then add Whiskey for Old Fashioneds and the Aperitif for spritzes and Negronis. Rum rounds out tropical and tiki service.
Does Zepeim ship Ritual nationwide?
Zepeim distributes across most of the US, with exclusive partners in some regions. Contact us to confirm availability in your market and set up a wholesale account with Zepeim, the US distributor for Ritual Zero Proof.