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Core (Medium)

Core (Medium)

Program Level · Medium

Core: the mid-premium heart of a serious list

More depth, more complexity, more story to tell. The Core level is where a non-alcoholic program starts to feel considered — producers with real winemaking and distilling craft behind them, suited to elevated dining, hotel bars, and retailers who want to trade up beyond the entry shelf.
01
Foundational
Entry · where a program starts
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02 · You are here
Core
Medium · a serious list
03
Reserve
Luxury · the statement
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Shop the Core range below — the mid-premium tier of our wholesale non-alcoholic catalog. Internationally recognized wines, sparkling, and spirits for upscale restaurants, cocktail programs, and curated bottle shops ready to move beyond the entry shelf. It's the tier that turns a basic non-alcoholic section into a real offering: elevated wine alternatives plus the component spirits a genuine zero-proof cocktail menu needs.

Led by Lyre's — the category-leading non-alcoholic spirits built for 1:1 cocktail substitution — and rounded out by producers like Kolonne Null, Prima Pavé, BonBon Zero, and Bolle. Mix-and-match volume pricing applies across the full catalog, so you can build a complete Core program and order it in one place.

Deciding where Core fits in your program? Our three-tier playbook walks through the full progression.
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Frequently Asked Questions

Core program questions

What sets Core products apart from Foundational?
Core products carry more complexity, craft, and provenance: producers with serious winemaking or distilling behind them. They are the step up when a program wants to trade beyond everyday pours into something more considered.
Who is the Core level best suited to?
Elevated dining rooms, hotel bars, and specialty retailers who want a non-alcoholic offering with genuine depth, not just a token option. Core is where a program starts to feel intentional.
Can Core products anchor a by-the-glass program?
Yes. Many venues build their core by-the-glass non-alcoholic list from this level, reserving Foundational for high-volume basics and Reserve for premium bottle moments.
How do I see Core pricing and order?
Register for a wholesale account to view pricing. Our team can help you assemble a balanced Core selection suited to your menu and guests.