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Foundational (Entry)

Foundational (Entry)

Program Level · Entry

Foundational: where a non-alcoholic program starts

Approachable, dependable, and well-priced. The Foundational level brings together high-velocity non-alcoholic wines, sparkling, and spirit alternatives that earn their place on an everyday menu — the workhorses you can pour by the glass with confidence and reorder without a second thought.
01 · You are here
Foundational
Entry · where a program starts
02
Core
Medium · a serious list
View this tier →
03
Reserve
Luxury · the statement
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Shop the Foundational range below — the entry tier of our wholesale non-alcoholic catalog, built for bars, casual restaurants, entry-level retailers, and event spaces that need recognizable flavors, fast turnover, and strong value. It covers the everyday essentials: non-alcoholic white, red, rosé, and sparkling wine alongside approachable spirit alternatives, so a single order can stock a confident by-the-glass lineup.

Anchored by Lussory — a broad, dependable Spanish range that covers most by-the-glass needs from one brand — the Foundational tier is the easiest way to prove the category sells before expanding. Mix-and-match volume pricing applies across the full catalog.

New to building a program? Our three-tier playbook walks through how to choose and grow tier by tier.
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Frequently Asked Questions

Foundational program questions

What kinds of products are in the Foundational level?
Approachable, high-velocity non-alcoholic wines, sparkling alternatives, and spirit alternatives priced for everyday menu placement. These are the dependable pours that move quickly and keep a program stocked without straining margins.
Is Foundational only for casual venues?
Not at all. Even fine-dining and hotel programs need reliable by-the-glass and well options. Foundational products are the everyday backbone of almost every program, regardless of how elevated the rest of the list is.
Can I mix Foundational products with higher tiers?
Yes. Most programs combine Foundational pours for volume with Core and Reserve selections for depth and special occasions, all from one wholesale account.
How do I get wholesale pricing on Foundational products?
Register for a trade account and pricing will be visible. Our team can also recommend the best entry-level products for your venue type and volume.