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Prima Pave - Italy

Prima Pave - Italy

About Prima Pave

Prima Pavé is an award-winning collection of 0.0% non-alcoholic wines, handcrafted in Italy from premium, sustainably farmed grapes. Developed by wine professionals and hospitality experts, the brand is built to deliver a true wine experience—preserving structure, balance, and elegance without added sugar, artificial ingredients, or compromise.


For restaurants, hotels, and retailers, Prima Pavé offers a refined, terroir-driven alternative that aligns with today’s quality-focused, health-conscious consumer—while meeting the expectations of traditional wine drinkers.


Positioning in the Market

Prima Pavé sits firmly within the premium, wine-first segment of the non-alcoholic category:

  • More structured, dry, and food-friendly than entry-level non-alcoholic wines
  • More accessible and versatile than ultra-luxury, niche alternatives

The result is a highly scalable premium offering with strong adoption across hospitality, retail, and event-driven channels.

COUNTRY Italy

ESTABLISHED 2018

NON-ALC CATEGORY Non-alcoholic Wine

NOTABLE Award-winning 0.0% non-alcoholic wines crafted from premium Italian grapes; no added sugar; designed for food pairing and fine dining applications

WEBSITE primapave.com

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FAQ - Prima Pave

Frequently questions about US distributor of Prima Pave

How can a restaurant successfully integrate Prima Pavé into a pairing menu?

Prima Pavé is particularly well suited for restaurants looking to offer a serious non-alcoholic pairing experience. For example, a fine dining restaurant can incorporate Blanc de Blancs or Grand Cuvée into a tasting menu as a direct substitute for traditional sparkling wine, pairing it with seafood, light appetizers, or creamy dishes.


Because the wines are crafted from real grape varietals and maintain structure and acidity, they behave similarly to traditional wines in a pairing context. This allows sommeliers to build thoughtful, alcohol-free pairings without compromising the integrity of the menu.


The result is a more inclusive dining experience, increased guest satisfaction, and the ability to capture additional revenue from guests seeking premium non-alcoholic options.

What makes Prima Pavé different from other non-alcoholic wines?

Prima Pavé is made from real wine using high-quality Italian grapes and a proprietary dealcoholization process, resulting in a more authentic, balanced wine experience.

Is Prima Pavé truly 0.0% alcohol?

Yes, all Prima Pavé wines are fully dealcoholized to 0.0% ABV.

Does it pair well with food?

Yes—Prima Pavé wines are specifically designed to be food-friendly, with balanced acidity and structure that complement a wide range of dishes.

How can I place a wholesale order for Prima Pave?

To place a wholesale order for Prima Pave, businesses can create an account on Zepeim’s website or contact our team directly. Once registered, you’ll gain access to our full catalog and enjoy exclusive benefits tailored for wholesale partners.

What makes Prima Pavé viable for fine dining and Michelin-level programs?

Prima Pavé was developed with a strong focus on gastronomy. Its wines are crafted from real grape varietals and maintain acidity, structure, and balance, which are critical for food pairing.


This allows sommeliers and beverage directors to build thoughtful non-alcoholic pairings that mirror traditional wine pairings, rather than offering juice-based alternatives. It’s especially effective in tasting menus where cohesion and progression matter.

Who is Prima Pavé best suited for?

Ideal for:

  • Fine dining restaurants
  • Hotels and event venues
  • Premium retailers
  • Distributors expanding alcohol-free offerings

Is Prima Pavé a strong retail product?

Absolutely. Its clean label, award-winning reputation, and elegant packaging make it highly effective for retail shelves and gifting.

Can consumers purchase Prima Pave directly from Zepeim?

No, Zepeim specializes in wholesale distribution and does not sell directly to consumers. Consumers can find Prima Pave at select retailers (beclink.com) and restaurants. 


If you're a businesses interested in wholesale purchases, please Register with us!

For Your Consideration - Chef & Sommelier Favorites