Maximizing Margins with Non-Alcoholic Beverages

As hospitality businesses navigate rising costs and shifting guest expectations, one opportunity is quietly reshaping profitability: premium non-alcoholic beverages. From elevated sparkling teas to crafted zero-proof spirits, non-alcoholic offerings are not just about inclusion—they’re about margin strategy, menu diversification, and guest satisfaction.

At Zepeim, we’ve seen firsthand how restaurants, hotels, and bars across the country are using premium 0.0% ABV options to drive revenue, build customer loyalty, and optimize pour cost—all without alcohol on the balance sheet.

1. Charge Wine-Level Prices—Without the Alcohol

Guests are increasingly willing to pay wine-by-the-glass prices for well-executed non-alcoholic options. Kolonne Null, a German-made line of dealcoholized wines, offers a luxury experience with varietals like Riesling and Rosé that mirror the structure and minerality of traditional wines.

• Avg. Retail Price Per Glass: $8–$12
• ABV: <0.5%, compliant with most wellness or workplace policies
• Use Case: Food pairings, tasting menus, curated flights

2. Expand Your Cocktail Menu Without a Full Bar

Non-alcoholic spirits like Lyre’s and Roots Divino allow bartenders to craft thoughtful, complex cocktails using familiar formats—without the need for additional liquor licenses or inventory control risks.

• Suggested Margin: 75–85%
• Use Case: Signature mocktails, pre-batched drinks, brunch service
• Bonus: Lyre’s RTDs provide an easy, canned option for poolside or room service.

3. Offer a Premium Champagne Alternative

So Jennie Paris is a favorite among luxury venues for good reason. This 0.0% ABV sparkling rosé is served in First Class cabins and Michelin-starred restaurants, offering a celebratory feel with a wellness-forward twist. With a typical pour price of $14–$18 per glass, it delivers one of the highest margins in the beverage category.

• ABV: 0.0% (never fermented)
• Use Case: Wedding packages, VIP upgrades, room service
• Bonus: Elegance that meets Halal and pregnancy-safe criteria

4. Think Beyond Cost—Think Guest Satisfaction

Premium non-alcoholic offerings are no longer just about margin—they’re about experience. From non-drinkers to business travelers to wellness-focused diners, guests increasingly expect to be catered to at the same level as those ordering cocktails or wine. Providing thoughtful options enhances reviews, loyalty, and brand equity.

Work With Zepeim to Build Your Program

At Zepeim, we work hand-in-hand with hospitality professionals to design and implement profitable, on-trend non-alcoholic programs. From product selection to POS support, we help maximize both your beverage experience and your bottom line.

View our full catalog at zepeim.com or register for a wholesale account here to get started. For questions, reach out to our team at info@zepeim.com.