Lyre's - Australia
About Lyre's Spirits Company
Lyre’s Spirits Co. is one of the world’s most recognized and awarded non-alcoholic spirits brands, offering a full range of alcohol-free alternatives designed to replicate classic spirits with remarkable precision. Founded in 2019, the brand set out to recreate iconic cocktails—without the alcohol—using advanced flavor engineering and food science.
Today, Lyre’s is distributed in over 60 countries and has become a global leader in the zero-proof category, trusted by top bars, restaurants, and retailers looking to meet the growing demand for sophisticated non-alcoholic options.
At Zepeim, we distribute Lyre’s Spirits Co. across the United States, helping hospitality groups, retailers, and beverage programs integrate a complete non-alcoholic cocktail solution into their offerings.
ESTABLISHED 2019
FOUNDERS Mark Livings & Carl Hartmann
NON-ALC CATEGORY Non-Alcoholic Spirits (Zero-Proof Cocktail Alternatives)
NOTABLE Award-Winning Brand, Global Distribution (60+ Countries), Category Leader in Non-Alcoholic Spirits
WEBSITE https://lyres.com/
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Lyre's Classico Rose Non-Alcoholic Spirit Alternative (Case-6)
Lyre's - Australia
Description Lyre’s Classico Rosé is a premium non-alcoholic sparkling beverage crafted in the style of a dry rosé sparkling wine. Fresh, vibrant and elegant, with red berry fruit,... -
Lyre's – Margarita Ready-to-Drink (6-4pks)
Lyre's - Australia
Description Lyre's Ready-to-Drink (RTD) Margarita is a non-alcoholic beverage that offers the classic flavors of a traditional margarita without the alcohol. Crafted with natural flavors,... -
Lyre's – Classico Cans Ready-to-Drink (6-4pks)
Lyre's - Australia
Description This unique spirit has been impossibly crafted to capture the essence of a sparkling wine as an aperitif with flavors that are distinct & contemporary. Flavor profile:... -
Lyre's – G&T / Gin & Tonic Cans Ready-to-Drink (6-4pks)
Lyre's - Australia
Description This unique spirit has been impossibly crafted to capture the essence of a G&T as an aperitif with flavors that are distinct & contemporary. Flavor profile: Firm flavors... -
Lyre's – Amalfi Spritz Cans Ready-to-Drink (6-4pks)
Lyre's - Australia
Description This unique spirit has been impossibly crafted to capture the essence of a Amalfi Spritz with flavors that are distinct & contemporary. Lyre's spirits don't just mimic, they... -
Lyre's – Rum Mule RTD (6-4pks) (Formerly Dark 'N Spicy)
Lyre's - Australia
Description A tangy combination of Lyre’s Rum Alternative, peppery ginger and lime zest craft together this blend of classic flavors, evoking notes of zingy ginger, tart lime, toffee and...
FAQ - Lyre's Spirits Company
What makes Lyre’s Spirits different from other non-alcoholic brands?
Lyre’s stands out for its ability to recreate the flavor, aroma, and overall experience of traditional spirits—without alcohol. Rather than simply offering flavored alternatives, each product is designed to closely mirror classic categories like gin, whiskey, rum, and aperitifs, making it one of the most authentic zero-proof options available.
Can Lyre’s be used to create a full non-alcoholic cocktail menu?
Yes. Lyre’s offers a complete cocktail ecosystem, allowing businesses to build a full zero-proof bar program rather than relying on a few isolated products.
With the range available, venues can recreate classic cocktails like Negronis, Margaritas, Old Fashioneds, Espresso Martinis, and Spritz-style drinks. This makes it one of the most versatile solutions for hospitality programs looking to offer a true alcohol-free experience.
Does Zepeim distribute throughout the United States?
Yes, Zepeim distributes non-alcoholic beverages across most of the United States. In certain regions, we work with exclusive distribution partners, so availability may vary depending on the market. Please contact us to confirm distribution options in your area.
Who is Lyre’s designed for?
Lyre’s is built for the modern consumer who still wants the experience of a cocktail without the alcohol. This includes sober curious individuals, those participating in Dry January, and guests who are moderating or prioritizing wellness. The brand allows customers to enjoy premium drinks while choosing “their drink, their way.”
Is Lyre’s a recognized brand in the non-alcoholic category?
Lyre’s is widely considered one of the most awarded non-alcoholic spirits brands in the world, with hundreds of international accolades and strong placement in leading cocktail bars and hospitality venues globally. Its reputation makes it a trusted choice for both businesses and consumers.
Why should restaurants and bars carry Lyre’s?
For hospitality venues, Lyre’s makes it possible to offer a complete non-alcoholic cocktail program without compromising on quality or experience. It helps maintain a premium beverage offering while also increasing inclusivity and, in many cases, boosting check averages through alcohol-free pairings and cocktails.
Can consumers purchase Lyre's Spirits directly from Zepeim?
No, Zepeim specializes in wholesale distribution and does not sell directly to consumers. Consumers can find Lyre's at select retailers (beclink.com) and restaurants.
If you're a businesses interested in wholesale purchases, please Register.
Is Lyre’s a good fit for retail and hospitality businesses?
Yes. For retailers, Lyre’s offers a recognizable brand with strong repeat purchase potential, driven by its versatility in cocktails. For hotels, events, and premium hospitality settings, it provides an elevated, inclusive beverage option that meets the expectations of modern guests.
Who should carry Lyre’s Spirits Co.?
Lyre’s is particularly well suited for cocktail bars, fine dining restaurants, hotels, specialty retailers, and premium hospitality environments. It is also an excellent fit for catering companies, airlines, and private aviation programs looking to offer high-quality non-alcoholic options.