Smart Summer Strategy: Boost Beverage Revenue with Non-Alcoholic Spirits

Summer brings a wave of opportunity—and competition. While most venues lean heavily on cocktails and chilled wines, the smartest operators are leveraging the booming demand for premium non-alcoholic options to grow average check size, capture untapped margins, and cater to evolving consumer expectations.

At Zepeim, we’ve helped luxury hotels, Michelin-level restaurants, and boutique bars reimagine what’s possible with zero-proof spirits. With the right approach, your non-alcoholic menu won’t just complement your main offerings—it’ll become a competitive advantage.

Why Zero-Proof = Higher Profit

• High Margin, Low Pour Cost: Non-alcoholic spirits typically deliver 8–10 pours per bottle with little to no shrinkage or spoilage risk.
• Increase Beverage Attachment Rates: Upsell a $14 mocktail instead of water or soda—and win loyalty in the process.
• Attract Wellness-Conscious Guests: The sober-curious, pregnant, athletic, and health-focused guests are often the most under-served.

What to Feature This Summer

These aren’t just products—they’re solutions. Add flexibility, aesthetics, and storytelling to your seasonal menus with these Zepeim-exclusive brands:

Haus of Babylon: The Spritz Redefined

Forget soda-based mocktails. Babylon Spritz delivers a vibrant, red aperitif base (0% ABV) made for pre-batched spritzes, summer cocktail kits, and zero-proof Negronis. It's a statement piece—and guests notice.

Lyre’s: Classic Spirits, Reinvented

From Amaretti to Agave Blanco, Lyre’s lets your bar team re-create nearly any cocktail with full integrity. Add their Margarita RTDs to your pool bar or minibar offerings for quick-turn revenue with premium appeal.

Mahala Botanical: South African Botanical Spirit

Award-winning and sugar-free, Mahala Amber brings warming spice and citrus for smoked summer drinks. Pair it with ginger beer or grapefruit tonic for quick-refresh builds that bartenders love—and guests remember.

Roots Divino: Aperitif with Mediterranean Soul

Serve Bianco or Rosso over ice with an orange slice for a no-fuss menu-ready serve. These vermouth-style aperitifs are ideal for prix-fixe pairings or Mediterranean concepts looking for non-alcoholic sophistication.

Pro Moves: Summer Serving Strategies

• Zero-Proof Welcome Cocktail: Make a first impression without wasting your wine cost.
• Mini Flight Options: Introduce 3-pour spirit flights to educate and upsell.
• Mocktail of the Day: Easy to rotate, photogenic, and pairable with seasonal dishes.

Don’t Forget Sparkling

Kick off the experience with a zero-proof toast. Options like So Jennie Paris or Kolonne Null Sparkling Rosé RTDs are ideal for poolside service, banquets, and luxury events—offering elegance and shelf-stable practicality.

Work With Zepeim

Whether you're launching your first zero-proof offering or building out a category-leading menu, Zepeim brings more than products—we bring strategy. Our team will help you build a high-impact, seasonal beverage program with:

• Smart product curation for your style of service
• Staff training and education materials
• Menu development support and national logistics

Ready to build your summer menu the right way? Open a wholesale account today or contact info@zepeim.com.