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Princess Alternativa - Italy

Princess Alternativa - Italy

Company Profile

Princess Alternativa, established in 2012 in Verona, Italy, is a pioneering brand specializing in the production of non-alcoholic wines. Founded by Michele Tait, the company emerged in response to a growing consumer demand for low-alcohol alternatives. Tait's initial objective was to reduce the alcohol content in wines while preserving their beneficial properties, leading to the creation of the non-alcoholic 'alternativa' line.


Princess Alternativa is renowned for its innovative production methods, choosing to pasteurize their wines instead of adding preservatives. This approach results in fresh and delicate flavors that distinguish their products in the market. 


These offerings cater to health-conscious consumers seeking sophisticated, alcohol-free alternatives without compromising on taste or quality.

COUNTRY Italy

ESTABLISHED 2012

FOUNDER Michele Tait

NON-ALC CATEGORY Non-Alcoholic Wine

TECH SHEET Princess Alternativa (pdf), Halal Certification (pdf)

MERCHANDISING High-Res Images (jpg)

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FAQ - Princess Alternativa 0.0 Italian Non-Alcoholic Wines

Frequently questions about Italian wine brand, Princess Alternativa 0.0

What is Princess Alternativa Non-Alcoholic Wine?

Princess Alternativa offers a range of Italian non-alcoholic wines made from fermented and dealcoholized grapes, providing the complexity of traditional wines without the alcohol content.

What varieties of non-alcoholic wines does Princess Alternativa offer?

  • Rosso Dry Red: A non-alcoholic red wine with aromas of ripe fruits and a pleasing, elaborate taste.
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  • Bianco Dry White: A non-alcoholic white wine produced from fermented and dealcoholized white table grapes.
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  • Bollicine Bianco Extra Dry Sparkling White: A sparkling white non-alcoholic wine made from fermented and dealcoholized white table grapes, with the addition of carbon dioxide.

    • Are Princess Alternativa wines suitable for all consumers?

    Yes, these wines are Halal certified, making them suitable for individuals seeking non-alcoholic and Halal-compliant beverages.  

    Who distributes Princess Alternativa in the United States?

    Zepeim is the importer and distributor of Princess Alternativa in the United States. Since 2016, Zepeim has been committed to bringing premium non-alcoholic beverages to the U.S. market with unmatched expertise and reliability.

    Do you offer samples for potential wholesale clients?

    We understand the importance of product sampling for potential clients. Please contact our sales team to discuss sample availability and terms.

    What support do you offer to distributors in terms of training and product knowledge?

    We offer comprehensive support, including product training and detailed information, to ensure our distributors are well-equipped to represent Princess Alternativa Non-Alcoholic Wines effectively. 

    Does Princess Non-Alcoholic Wines align with current market trends?

    Absolutely. With the rise of the sober-curious movement and a growing interest in non-alcoholic options, Alternativa 0.0 meets consumer demand for sophisticated, alcohol-free beverages. Its unique, Italian flavor profile appeals to those seeking high-quality, alcohol-free alternatives to traditional wines.

    How can I place a wholesale order for Princess Alternativa Non-Alcoholic Wines?

    Zepeim specializes in wholesale distribution and does not sell directly to consumers. Consumers can find Princess Alternativa at select retailers (beclink.com) and restaurants. 


    If you're a businesses interested in wholesale purchases, please Register with us!

    What support does Zepeim provide for businesses introducing Haus of Babylon?

    Zepeim offers personalized consultations to help you incorporate Alternativa into your beverage program. We provide staff training, recipe suggestions, and marketing materials to ensure your customers understand and enjoy this unique product.