Industry & Beverage Trends

There was a time when non-alcoholic cocktails felt… incomplete. Not because the idea wasn’t there, but because the building blocks were missing. You could remove alcohol, but replacing the structure, depth, and complexity of spirits—that was the real challenge. In 2026, that challenge has largely been solved. And one brand sits right at the center of that shift: Lyre’s. Not just as a participant in the zero-proof movement—but as one of the brands actively redefini …