Industry & Beverage Trends

In today’s evolving beverage landscape, one trend stands out for both its staying power and its profit potential: premium non-alcoholic offerings. Whether you operate a high-volume hotel bar, a destination cocktail lounge, or a Michelin-starred restaurant, updating your bar menu to include 0.0% ABV options isn’t just about inclusion—it’s a savvy business decision grounded in data and guest expectations. This article explores the key reasons why now is the time to enhance …

Creating a non-alcoholic bar menu that appeals to everyone can be a challenge. Whether you're hosting a party, managing a restaurant, or just want to offer more variety for those who don't drink alcohol, these seven tips are your blueprint for success. From understanding your audience to exploring global trends, this guide ensures your bar menu stands out for all the right reasons.1. Understand Your AudienceBefore touching the menu, take a moment to consider who your non-drinking guests are. Cat …