Industry & Beverage Trends
Industry & Beverage Trends
Insights on the non-alcoholic beverage market
The alcohol-free category is moving fast. Here we share what we are seeing across restaurants, hotels, and retail — the brands gaining traction, how leading venues build non-alcoholic programs, and the trends shaping premium zero-proof. Written for buyers, beverage directors, and operators evaluating the category.
Why Should You Consider Updating Your Bar Menu with Non-Alcoholic Options?
In today’s evolving beverage landscape, one trend stands out for both its staying power and its profit potential: premium non-alcoholic offerings. Whether you operate a high-volume hotel bar, a destination cocktail lounge, or a Michelin-starred restaurant, updating your bar menu to include 0.0% ABV options isn’t just about inclusion—it’s a savvy business decision grounded in data and guest expectations.
This article explores the key reasons why now is the time to enhance
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Jul 16th 2025
7 Tips for Curating a Diverse and Attractive Non-Alcoholic Bar Menu
Creating a non-alcoholic bar menu that appeals to everyone can be a challenge. Whether you're hosting a party, managing a restaurant, or just want to offer more variety for those who don't drink alcohol, these seven tips are your blueprint for success. From understanding your audience to exploring global trends, this guide ensures your bar menu stands out for all the right reasons.
1. Understand Your Audience
Before touching the menu, take a moment to consider who your non-drinking guests are.
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Aug 10th 2024
Frequently Asked Questions
About our insights & trends
How often does Zepeim publish new insights?
We publish regularly on non-alcoholic beverage trends, brand spotlights, and how hospitality and retail businesses are building zero-proof programs. New articles are added through the year as the category evolves.
Who are these articles written for?
Primarily for trade buyers — beverage directors, sommeliers, restaurant and hotel operators, and retail buyers evaluating the non-alcoholic category. The goal is practical insight you can apply to your own program, not consumer marketing.
Can I work with Zepeim on the brands covered here?
Yes. Many of the brands featured in these articles are part of our wholesale portfolio. If a product or producer interests you, register for a trade account and our team can help you bring it into your program.
Where can I learn how Zepeim works as a distributor?