Industry & Beverage Trends

The luxury beverage world is undergoing its most significant shift in decades. Guests at three-Michelin-star restaurants, five-star hotels, and members-only clubs are no longer satisfied with tap water, soda, or sugary mocktails when they choose not to drink alcohol. They want something that feels as intentional and elevated as a grand cuvée Champagne—just without the alcohol. This report explores how premium non-alcoholic sparkling beverages—particularly So Jennie Paris and …

From spritz programs to low-ABV style service without alcohol, non-alcoholic apéritifs are where the most exciting zero-proof cocktail R&D is happening. This article breaks down how to build profitable, culinary-grade apéritif drinks—covering flavor architecture, batching, service rituals, and go-to products from the Zepeim portfolio. Why apéritifs lead zero-proof innovation Bittersweet structure = depth: Classic apéritif markers—citrus peel, gentian …