Industry & Beverage Trends

Train Your Staff to Sell Non-Alcoholic Products with Confidence Great non-alcoholic programs don’t sell themselves—trained teams do. This guide gives your staff the knowledge, language, and service playbook to present zero-proof options with the same pride as your wine and cocktail lists. Use it for pre-shift meetings, onboarding, and ongoing training. Core Knowledge: Categories and ABV 0.0% ABV Dealcoholized Wine Made like traditional wine, then alcohol is removed (e.g., gentle vac …