Industry & Beverage Trends
Industry & Beverage Trends
Insights on the non-alcoholic beverage market
The alcohol-free category is moving fast. Here we share what we are seeing across restaurants, hotels, and retail — the brands gaining traction, how leading venues build non-alcoholic programs, and the trends shaping premium zero-proof. Written for buyers, beverage directors, and operators evaluating the category.
Train Your Staff to Sell Non-Alcoholic Drinks With Confidence
Great non-alcoholic programs don't sell themselves — trained teams do. This playbook gives your staff the knowledge, language, and service rituals to present zero-proof options with the same pride as your wine and cocktail lists. Use it for pre-shift meetings, onboarding, and ongoing training.
Section I
Core knowledge: categories and ABV
Before a server can recommend with confidence, they need to know what's in the glass. These are the five categories worth memorizing.
0.0% ABV dealcoho
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Jun 16th 2026
Frequently Asked Questions
About our insights & trends
How often does Zepeim publish new insights?
We publish regularly on non-alcoholic beverage trends, brand spotlights, and how hospitality and retail businesses are building zero-proof programs. New articles are added through the year as the category evolves.
Who are these articles written for?
Primarily for trade buyers — beverage directors, sommeliers, restaurant and hotel operators, and retail buyers evaluating the non-alcoholic category. The goal is practical insight you can apply to your own program, not consumer marketing.
Can I work with Zepeim on the brands covered here?
Yes. Many of the brands featured in these articles are part of our wholesale portfolio. If a product or producer interests you, register for a trade account and our team can help you bring it into your program.
Where can I learn how Zepeim works as a distributor?