Industry & Beverage Trends

Plan Now: Labor Day Non-Alcoholic Beverage Menus That Shine Labor Day weekend is one of the busiest hospitality periods in the U.S., with many venues seeing higher-than-average covers, longer dwell times, and a mix of family-oriented and celebratory guests. Beverage programs—especially non-alcoholic menus—are no longer a last-minute consideration. A well-structured zero-proof offering can directly influence check averages, guest satisfaction, and repeat business. 1) Understand Yo …