Industry & Beverage Trends
Industry & Beverage Trends
Insights on the non-alcoholic beverage market
The alcohol-free category is moving fast. Here we share what we are seeing across restaurants, hotels, and retail — the brands gaining traction, how leading venues build non-alcoholic programs, and the trends shaping premium zero-proof. Written for buyers, beverage directors, and operators evaluating the category.
The 2026 Luxury Non-Alcoholic Beverage Report: How Premium Zero-Proof Sparkling Is Transforming Fine Dining, Guest Experience & Hospitality Revenue
The luxury beverage world is undergoing its most significant shift in decades. Guests at three-Michelin-star restaurants, five-star hotels, and members-only clubs are no longer satisfied with tap water, soda, or sugary mocktails when they choose not to drink alcohol. They want something that feels as intentional and elevated as a grand cuvée Champagne—just without the alcohol.
This report explores how premium non-alcoholic sparkling beverages—particularly So Jennie Paris and
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Nov 12th 2025
The Rise of Sparkling Sophistication: Copenhagen Sparkling Tea BLÅ, LYSERØD & LYSEGRØN
Summary: Copenhagen Sparkling Tea’s BLÅ, LYSERØD, and LYSEGRØN exemplify a new category: tea-based, non-alcoholic beverages crafted with culinary precision, aimed at health-conscious consumers embracing moderate, flavorful rituals.
1. Origins & Vision
Founded in 2017 by Danish sommelier Jacob Kocemba, the brand placed tea—not alcohol—at the heart of its design. Focusing on blends of white, green, oolong, and black teas, each sparkling beverage is cold-b
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Jul 24th 2025
Frequently Asked Questions
About our insights & trends
How often does Zepeim publish new insights?
We publish regularly on non-alcoholic beverage trends, brand spotlights, and how hospitality and retail businesses are building zero-proof programs. New articles are added through the year as the category evolves.
Who are these articles written for?
Primarily for trade buyers — beverage directors, sommeliers, restaurant and hotel operators, and retail buyers evaluating the non-alcoholic category. The goal is practical insight you can apply to your own program, not consumer marketing.
Can I work with Zepeim on the brands covered here?
Yes. Many of the brands featured in these articles are part of our wholesale portfolio. If a product or producer interests you, register for a trade account and our team can help you bring it into your program.
Where can I learn how Zepeim works as a distributor?