Industry & Beverage Trends

The luxury beverage world is undergoing its most significant shift in decades. Guests at three-Michelin-star restaurants, five-star hotels, and members-only clubs are no longer satisfied with tap water, soda, or sugary mocktails when they choose not to drink alcohol. They want something that feels as intentional and elevated as a grand cuvée Champagne—just without the alcohol. This report explores how premium non-alcoholic sparkling beverages—particularly So Jennie Paris and …

Summary: Copenhagen Sparkling Tea’s BLÅ, LYSERØD, and LYSEGRØN exemplify a new category: tea-based, non-alcoholic beverages crafted with culinary precision, aimed at health-conscious consumers embracing moderate, flavorful rituals. 1. Origins & Vision Founded in 2017 by Danish sommelier Jacob Kocemba, the brand placed tea—not alcohol—at the heart of its design. Focusing on blends of white, green, oolong, and black teas, each sparkling beverage is cold-b …