Industry & Beverage Trends

The luxury beverage world is undergoing its most significant shift in decades. Guests at three-Michelin-star restaurants, five-star hotels, and members-only clubs are no longer satisfied with tap water, soda, or sugary mocktails when they choose not to drink alcohol. They want something that feels as intentional and elevated as a grand cuvée Champagne—just without the alcohol. This report explores how premium non-alcoholic sparkling beverages—particularly So Jennie Paris and …