Industry & Beverage Trends
Industry & Beverage Trends
Insights on the non-alcoholic beverage market
The alcohol-free category is moving fast. Here we share what we are seeing across restaurants, hotels, and retail — the brands gaining traction, how leading venues build non-alcoholic programs, and the trends shaping premium zero-proof. Written for buyers, beverage directors, and operators evaluating the category.
How Lyre’s Is Redefining Non-Alcoholic Spirits for Hospitality
There was a time when non-alcoholic cocktails felt… incomplete.
Not because the idea wasn’t there, but because the building blocks were missing. You could remove alcohol, but replacing the structure, depth, and complexity of spirits—that was the real challenge.
In 2026, that challenge has largely been solved.
And one brand sits right at the center of that shift:
Lyre’s.
Not just as a participant in the zero-proof movement—but as one of the brands actively redefini
…
Apr 27th 2026
Frequently Asked Questions
About our insights & trends
How often does Zepeim publish new insights?
We publish regularly on non-alcoholic beverage trends, brand spotlights, and how hospitality and retail businesses are building zero-proof programs. New articles are added through the year as the category evolves.
Who are these articles written for?
Primarily for trade buyers — beverage directors, sommeliers, restaurant and hotel operators, and retail buyers evaluating the non-alcoholic category. The goal is practical insight you can apply to your own program, not consumer marketing.
Can I work with Zepeim on the brands covered here?
Yes. Many of the brands featured in these articles are part of our wholesale portfolio. If a product or producer interests you, register for a trade account and our team can help you bring it into your program.
Where can I learn how Zepeim works as a distributor?