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Reserve (Luxury)

Reserve (Luxury)

Program Level · Luxury

Reserve: the Michelin-level statement

The pinnacle of the portfolio. Reserve gathers the alcohol-free products that belong on the finest tables — Copenhagen Sparkling Tea, So Jennie, French Bloom and their peers — chosen for the kind of program where the non-alcoholic pour is held to exactly the same standard as the wine list.
01
Foundational
Entry · where a program starts
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02
Core
Medium · a serious list
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03 · You are here
Reserve
Luxury · the statement

Shop the Reserve range below — the luxury tier of our wholesale non-alcoholic catalog. Complex, sommelier-grade bottles for fine dining, luxury hotels, Michelin-focused kitchens, and tasting-menu programs. These are the products built for non-alcoholic pairings, VIP and private events, and luxury minibars, where the pour is part of the experience rather than an accommodation.

Anchored by Copenhagen Sparkling Tea — organic sparkling teas featured in over 100 Michelin-starred restaurants worldwide — and So Jennie Paris for the celebration table, with French Bloom and other premium sparkling rounding out the tier. Mix-and-match volume pricing applies across the full catalog, so a complete Reserve program can be ordered in one place.

Building toward a Reserve-level program? Our three-tier playbook shows how a program grows into it.
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Frequently Asked Questions

Reserve program questions

What makes a product part of the Reserve level?
Reserve gathers the most refined alcohol-free products in the portfolio: the bottles held to the same standard as a premium wine list. Examples include Copenhagen Sparkling Tea, So Jennie, and French Bloom, products built for the finest tables.
Is Reserve appropriate for Michelin-level dining?
Yes. This level exists precisely for programs where the non-alcoholic pour must match the sophistication of the wine and cocktail lists. These are the products sommeliers reach for when the alcohol-free option needs to be a statement.
Are Reserve products meant for everyday pouring?
Usually not. Reserve is the premium and celebratory tier; most programs pair a focused Reserve selection with Foundational and Core products for everyday volume.
How do I access Reserve pricing and availability?
Register for a trade account to view wholesale pricing. Some Reserve products are imported in limited quantities, so our team can confirm current availability and help you plan your list.