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Noughty by Thomson & Scott - Germany/South Africa

Noughty by Thomson & Scott - Germany/South Africa

About Noughty AF Wines

Noughty is a pioneering premium non-alcoholic wine brand created to bring a true fine wine experience to the alcohol-free category. Founded by wine expert Amanda Thomson, the brand was developed to address a gap in the market for high-quality, low-sugar, and authentically crafted non-alcoholic wines.


Produced from carefully sourced grapes and designed with a focus on purity, balance, and transparency, Noughty delivers wines that align with modern consumer expectations—organic, vegan-friendly, and suitable for premium hospitality environments.


For restaurants, hotels, and retailers, Noughty offers a highly recognizable, globally distributed brand that bridges the gap between traditional wine culture and the growing demand for alcohol-free alternatives.

COUNTRY United Kingdom

FOUNDER Amanda Thomson

ESTABLISHED 2019

NON-ALC CATEGORY Non-alcoholic wine

NOTABLE One of the first premium organic non-alcoholic wine brands; globally distributed in 40+ countries; served in leading hotels and fine dining venues worldwide

WEBSITE us.noughtyaf.com

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FAQ - Noughty AF Wines

Frequently questions about US distributor of Noughty Zero Proof Wines

What makes Noughty different from other non-alcoholic wine brands?

Noughty stands out for its clean-label, premium approach, focusing on organic grapes, low sugar content, and vegan-friendly production. Unlike many non-alcoholic wines that rely on sweetness to compensate for structure, Noughty is crafted to deliver a more balanced, wine-like experience that appeals to modern, health-conscious consumers.


Its strong brand identity and global recognition also make it one of the most commercially established names in the category.

How does Noughty compare to other premium non-alcoholic wines?

Noughty occupies a unique space within the premium segment:

  • More lifestyle-driven and clean-label focused than traditional wine-style alternatives
  • More approachable and brand-forward than highly technical or niche products

This makes it especially effective in environments where brand recognition and accessibility drive sales, such as hotels, retail, and events.

How can I place a wholesale order for Noughty?

To place a wholesale order for Noughty, businesses can create an account on Zepeim’s website or contact our team directly. Once registered, you’ll gain access to our full catalog and enjoy exclusive benefits tailored for wholesale partners.

Is Noughty suitable for restaurants and hospitality programs?

Yes—Noughty performs particularly well in hospitality environments due to its clean positioning and broad consumer appeal. It integrates easily into:

  • By-the-glass programs
  • Brunch and daytime service
  • Events and celebrations

Its approachable profile makes it an easy entry point for guests exploring non-alcoholic wine for the first time.

How should Noughty be positioned on a menu?

For best performance, Noughty should be positioned alongside traditional wines rather than as a separate category. Highlighting attributes such as organic, low sugar, and alcohol-free helps reinforce its premium positioning and encourages trial among a broader audience.

Can consumers purchase Noughty directly from Zepeim?

No, Zepeim specializes in wholesale distribution and does not sell directly to consumers. Consumers can find Noughty at select retailers (beclink.com) and restaurants. 


If you're a businesses interested in wholesale purchases, please Register with us!

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