Industry & Beverage Trends
Industry & Beverage Trends
Insights on the non-alcoholic beverage market
The alcohol-free category is moving fast. Here we share what we are seeing across restaurants, hotels, and retail — the brands gaining traction, how leading venues build non-alcoholic programs, and the trends shaping premium zero-proof. Written for buyers, beverage directors, and operators evaluating the category.
Top Non-Alcoholic Beverage Brands Businesses Should Stock in 2026
A regional hospitality group held its annual beverage planning meeting in early January 2026. On the whiteboard at the front of the room: one question, underlined twice. "Which six non-alcoholic brands do we lead with this year?" Three years ago, the same room would have written one brand on that board, almost as an afterthought. Two years ago, maybe two. This year, the conversation took ninety minutes, drew in the wine director and the head of retail, and ended with a six-brand list pinned to
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Jun 3rd 2026
Alternativa Zero and the Expansion of Italian Non-Alcoholic Wine
Inside a Verona trattoria last spring, a sommelier paused before pouring. The table had ordered a tagliata of beef, a wild herb risotto, and a delicate sea bass — three dishes that called for three very different wines. But one guest at the head of the table had quietly declined alcohol. Without missing a beat, the sommelier returned with a chilled bottle of Princess Alternativa Bianco, then a Rosso for the beef, then a flute of Bollicine Bianco Extra Dry to close. The non-drinking guest
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May 14th 2026
Frequently Asked Questions
About our insights & trends
How often does Zepeim publish new insights?
We publish regularly on non-alcoholic beverage trends, brand spotlights, and how hospitality and retail businesses are building zero-proof programs. New articles are added through the year as the category evolves.
Who are these articles written for?
Primarily for trade buyers — beverage directors, sommeliers, restaurant and hotel operators, and retail buyers evaluating the non-alcoholic category. The goal is practical insight you can apply to your own program, not consumer marketing.
Can I work with Zepeim on the brands covered here?
Yes. Many of the brands featured in these articles are part of our wholesale portfolio. If a product or producer interests you, register for a trade account and our team can help you bring it into your program.
Where can I learn how Zepeim works as a distributor?