Industry & Beverage Trends

There was a time when non-alcoholic cocktails felt… incomplete. Not because the idea wasn’t there, but because the building blocks were missing. You could remove alcohol, but replacing the structure, depth, and complexity of spirits—that was the real challenge. In 2026, that challenge has largely been solved. And one brand sits right at the center of that shift: Lyre’s. Not just as a participant in the zero-proof movement—but as one of the brands actively redefini …

If you look closely at what’s happening in high-end restaurants in 2026, there’s a clear pattern emerging. It’s not just that non-alcoholic beverages are growing—it’s that certain products are leading the category. And one name keeps appearing in wine pairings, tasting menus, and luxury hospitality environments: Copenhagen Sparkling Tea. That’s not by accident. It’s the result of a product that doesn’t try to imitate alcohol—but instead buil …