Industry & Beverage Trends
Industry & Beverage Trends
Insights on the non-alcoholic beverage market
The alcohol-free category is moving fast. Here we share what we are seeing across restaurants, hotels, and retail — the brands gaining traction, how leading venues build non-alcoholic programs, and the trends shaping premium zero-proof. Written for buyers, beverage directors, and operators evaluating the category.
Why Should You Consider Updating Your Bar Menu with Non-Alcoholic Options?
In today’s evolving beverage landscape, one trend stands out for both its staying power and its profit potential: premium non-alcoholic offerings. Whether you operate a high-volume hotel bar, a destination cocktail lounge, or a Michelin-starred restaurant, updating your bar menu to include 0.0% ABV options isn’t just about inclusion—it’s a savvy business decision grounded in data and guest expectations.
This article explores the key reasons why now is the time to enhance
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Jul 16th 2025
Creating Memorable Non-Alcoholic Pairings for Summer Menus
Creating Memorable Non-Alcoholic Pairings for Summer Menus
Discover how to elevate your summer menu with expertly matched non‑alcoholic wines and beverages. This guide features standout pairings using Lussory and Copenhagen Sparkling Tea, helping hospitality professionals craft an innovative, inclusive experience.
Why Thoughtful Pairings Matter
Non‑alcoholic beverages are no longer just an afterthought—it’s a culinary opportunity. With rising demand for zero-proof pairings, your ve
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Jun 20th 2025
Round Out Your Non-Alcoholic Beverage Program: A Strategic Guide for Hospitality Operators
The days of offering a single soda or fruit juice as a non-alcoholic option are over. Today's consumers expect complexity, variety, and quality in their alcohol-free choices—and hospitality professionals who want to stay competitive must take notice. Building a comprehensive non-alcoholic beverage program is no longer a luxury; it's a business necessity.
At Zepeim, we specialize in helping restaurants, hotels, bars, and retail accounts source, curate, and execute high-impact 0.0% ABV progr
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Jun 4th 2025
Embracing the Lyre's Revolution: A Toast to Non-Alcoholic Excellence
In the rapidly evolving beverage landscape, Lyre's Non-Alcoholic Spirits stand out as a beacon of innovation and quality, offering a sophisticated alternative for those choosing to forego alcohol without sacrificing the pleasure of a well-crafted drink. Established in 2019, Lyre's has quickly ascended to the pinnacle of the non-alcoholic spirits sector, recognized globally for its impeccable mimicry of traditional spirits.
The Art of Imitation
At the heart of Lyre's success is its commitment to
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Jul 21st 2024
What Are the Benefits of Non-Alcoholic Beverages for your Business?
We're here to help you meet the growing demand for non-alcoholic options. Let Zepeim guide you in selecting the best non-alcoholic wines and spirits for your business.
Introduction to Non-Alcoholic Beverages
The non-alcoholic beverage market, including wine, spirits, and ready-to-drink options, is booming as people seek healthier lifestyles. As alcohol consumption declines, businesses face a drop in alcoholic product sales.
Today’s alcohol-free drinks offer more than just juice and s
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Jun 19th 2024
Frequently Asked Questions
About our insights & trends
How often does Zepeim publish new insights?
We publish regularly on non-alcoholic beverage trends, brand spotlights, and how hospitality and retail businesses are building zero-proof programs. New articles are added through the year as the category evolves.
Who are these articles written for?
Primarily for trade buyers — beverage directors, sommeliers, restaurant and hotel operators, and retail buyers evaluating the non-alcoholic category. The goal is practical insight you can apply to your own program, not consumer marketing.
Can I work with Zepeim on the brands covered here?
Yes. Many of the brands featured in these articles are part of our wholesale portfolio. If a product or producer interests you, register for a trade account and our team can help you bring it into your program.
Where can I learn how Zepeim works as a distributor?