Industry & Beverage Trends
Industry & Beverage Trends
Insights on the non-alcoholic beverage market
The alcohol-free category is moving fast. Here we share what we are seeing across restaurants, hotels, and retail — the brands gaining traction, how leading venues build non-alcoholic programs, and the trends shaping premium zero-proof. Written for buyers, beverage directors, and operators evaluating the category.
Hidden Gems: Zero-Proof Champagne Alternatives
A senior wedding planner at a Manhattan events firm spent a January morning reviewing the previous year's bar orders for the 32 weddings her firm had produced. One line on the spreadsheet had grown quietly and consistently across the year — non-alcoholic sparkling requests during ceremony toasts, welcome pours, and reception celebration moments. What had been a two-bottle courtesy add-on at the start of the year had become, by December, a formal line item on every venue order. The pregna
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Aug 1st 2026
The Luxury Non-Alcoholic Beverage Report
The beverage director of a Forbes-rated five-star property in Los Angeles opened her strategy meeting for the year with a chart she had spent a week preparing. Across her three fine-dining outlets, her hotel bar, her poolside program, and her private-events division, one line on the chart pointed sharply upward — the percentage of premium guests requesting a non-alcoholic pour with genuine intention. Not a courtesy request for water, not an apologetic "I'm not drinking tonight," but an i
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Jul 20th 2026
Frequently Asked Questions
About our insights & trends
How often does Zepeim publish new insights?
We publish regularly on non-alcoholic beverage trends, brand spotlights, and how hospitality and retail businesses are building zero-proof programs. New articles are added through the year as the category evolves.
Who are these articles written for?
Primarily for trade buyers — beverage directors, sommeliers, restaurant and hotel operators, and retail buyers evaluating the non-alcoholic category. The goal is practical insight you can apply to your own program, not consumer marketing.
Can I work with Zepeim on the brands covered here?
Yes. Many of the brands featured in these articles are part of our wholesale portfolio. If a product or producer interests you, register for a trade account and our team can help you bring it into your program.
Where can I learn how Zepeim works as a distributor?