Industry & Beverage Trends

A beverage director at a Michelin-starred restaurant in New York recently made a decision that would have seemed radical five years ago. She removed the house sparkling water from the aperitif service and replaced it with a non-alcoholic sparkling wine. Not as an afterthought. Not tucked at the bottom of the drinks list. She gave it a proper pour, a proper glass, and a proper introduction. The brand she chose was Kolonne Null. That decision reflects something much larger happening across premi …

In a quiet dining room in Midtown Manhattan, a sommelier sets down a bottle of Spanish wine at a table of four. The label is elegant. The pour is deep ruby — rich with the promise of Merlot. One guest looks up and asks, “Is this the zero-proof option?” The sommelier nods. What follows is not compromise. It is craft. That scene — once unimaginable in fine dining — is now playing out across the United States. And at the center of it, with growing frequency, is Luss …

As the demand for non-alcoholic beverages continues to surge, building a robust non-alcoholic wine program has never been more critical for restaurants, hotels, and retail establishments. At Zepeim.com, we pride ourselves on being industry leaders and experts in the field, offering the largest selection of non-alcoholic wines in the USA. Our mission is to help you succeed in catering to this growing market segment. Here’s a comprehensive guide to developing a successful non-alcoholic wine progra …