Industry & Beverage Trends
Industry & Beverage Trends
Insights on the non-alcoholic beverage market
The alcohol-free category is moving fast. Here we share what we are seeing across restaurants, hotels, and retail — the brands gaining traction, how leading venues build non-alcoholic programs, and the trends shaping premium zero-proof. Written for buyers, beverage directors, and operators evaluating the category.
Kolonne Null and the Rise of Premium Non-Alcoholic Wine Alternatives
A beverage director at a Michelin-starred restaurant in New York recently made a decision that would have seemed radical five years ago. She removed the house sparkling water from the aperitif service and replaced it with a non-alcoholic sparkling wine. Not as an afterthought. Not tucked at the bottom of the drinks list. She gave it a proper pour, a proper glass, and a proper introduction. The brand she chose was Kolonne Null.
That decision reflects something much larger happening across premi
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May 8th 2026
The Growing Demand for Lussory Wines in Restaurants and Hotels
In a quiet dining room in Midtown Manhattan, a sommelier sets down a bottle of Spanish wine at a table of four. The label is elegant. The pour is deep ruby — rich with the promise of Merlot. One guest looks up and asks, “Is this the zero-proof option?” The sommelier nods. What follows is not compromise. It is craft.
That scene — once unimaginable in fine dining — is now playing out across the United States. And at the center of it, with growing frequency, is Luss
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May 4th 2026
Building a Successful Non-Alcoholic Wine Program: Insights from Zepeim
As the demand for non-alcoholic beverages continues to surge, building a robust non-alcoholic wine program has never been more critical for restaurants, hotels, and retail establishments. At Zepeim.com, we pride ourselves on being industry leaders and experts in the field, offering the largest selection of non-alcoholic wines in the USA. Our mission is to help you succeed in catering to this growing market segment. Here’s a comprehensive guide to developing a successful non-alcoholic wine
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Jul 11th 2024
Frequently Asked Questions
About our insights & trends
How often does Zepeim publish new insights?
We publish regularly on non-alcoholic beverage trends, brand spotlights, and how hospitality and retail businesses are building zero-proof programs. New articles are added through the year as the category evolves.
Who are these articles written for?
Primarily for trade buyers — beverage directors, sommeliers, restaurant and hotel operators, and retail buyers evaluating the non-alcoholic category. The goal is practical insight you can apply to your own program, not consumer marketing.
Can I work with Zepeim on the brands covered here?
Yes. Many of the brands featured in these articles are part of our wholesale portfolio. If a product or producer interests you, register for a trade account and our team can help you bring it into your program.
Where can I learn how Zepeim works as a distributor?