Industry & Beverage Trends
Industry & Beverage Trends
Insights on the non-alcoholic beverage market
The alcohol-free category is moving fast. Here we share what we are seeing across restaurants, hotels, and retail — the brands gaining traction, how leading venues build non-alcoholic programs, and the trends shaping premium zero-proof. Written for buyers, beverage directors, and operators evaluating the category.
Hidden Gems: Zero-Proof Champagne Alternatives
A senior wedding planner at a Manhattan events firm spent a January morning reviewing the previous year's bar orders for the 32 weddings her firm had produced. One line on the spreadsheet had grown quietly and consistently across the year — non-alcoholic sparkling requests during ceremony toasts, welcome pours, and reception celebration moments. What had been a two-bottle courtesy add-on at the start of the year had become, by December, a formal line item on every venue order. The pregna
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Aug 1st 2026
The Luxury Non-Alcoholic Beverage Report
The beverage director of a Forbes-rated five-star property in Los Angeles opened her strategy meeting for the year with a chart she had spent a week preparing. Across her three fine-dining outlets, her hotel bar, her poolside program, and her private-events division, one line on the chart pointed sharply upward — the percentage of premium guests requesting a non-alcoholic pour with genuine intention. Not a courtesy request for water, not an apologetic "I'm not drinking tonight," but an i
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Jul 20th 2026
Corporate Gifting with Purpose: Wellness-Focused Non-Alcoholic Beverages & Precision Fulfillment
Every October, the People Operations lead at a 340-person technology company in Austin sat down with a spreadsheet of past employee and client gift orders and quietly noticed the same problem: a rising number of recipients had politely declined the previous year's wine and whiskey selections. Some were sober. Some were pregnant. Some observed cultural or religious restrictions on alcohol. Some were simply moving away from drinking as part of a broader wellness commitment. The gifts had been th
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Jul 11th 2026
Frequently Asked Questions
About our insights & trends
How often does Zepeim publish new insights?
We publish regularly on non-alcoholic beverage trends, brand spotlights, and how hospitality and retail businesses are building zero-proof programs. New articles are added through the year as the category evolves.
Who are these articles written for?
Primarily for trade buyers — beverage directors, sommeliers, restaurant and hotel operators, and retail buyers evaluating the non-alcoholic category. The goal is practical insight you can apply to your own program, not consumer marketing.
Can I work with Zepeim on the brands covered here?
Yes. Many of the brands featured in these articles are part of our wholesale portfolio. If a product or producer interests you, register for a trade account and our team can help you bring it into your program.
Where can I learn how Zepeim works as a distributor?