Industry & Beverage Trends
Industry & Beverage Trends
Insights on the non-alcoholic beverage market
The alcohol-free category is moving fast. Here we share what we are seeing across restaurants, hotels, and retail — the brands gaining traction, how leading venues build non-alcoholic programs, and the trends shaping premium zero-proof. Written for buyers, beverage directors, and operators evaluating the category.
Exploring the World of Non-Alcoholic Aperitifs
The beverage manager of a boutique hotel in Boston's Back Bay walked her weekend team through the Sunday brunch service prep — Bellinis, mimosas, sparkling wine flights, and, this quarter for the first time, a dedicated non-alcoholic aperitivo cart. Three months earlier, her Sunday brunch had a single "non-alcoholic option" listed on the printed menu, and the guests who ordered it — designated drivers, pregnant guests, wellness-focused diners — had been getting an unmemorable
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Jul 29th 2026
Non-Alcoholic Cocktail Programs for Bars
The head bartender of a 40-seat cocktail bar in downtown Portland kept a paper notebook behind the well for tracking the non-alcoholic orders his team was building on the fly during service. By the end of an average Friday night he was logging 15 to 20 entries — guests asking for "something serious without alcohol," a bourbon-drinker's designated driver, a wine-drinker taking a break for the evening, a pregnant guest who wanted more than a cranberry-and-soda, a whiskey-drinker on Dry Jan
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Jul 26th 2026
Frequently Asked Questions
About our insights & trends
How often does Zepeim publish new insights?
We publish regularly on non-alcoholic beverage trends, brand spotlights, and how hospitality and retail businesses are building zero-proof programs. New articles are added through the year as the category evolves.
Who are these articles written for?
Primarily for trade buyers — beverage directors, sommeliers, restaurant and hotel operators, and retail buyers evaluating the non-alcoholic category. The goal is practical insight you can apply to your own program, not consumer marketing.
Can I work with Zepeim on the brands covered here?
Yes. Many of the brands featured in these articles are part of our wholesale portfolio. If a product or producer interests you, register for a trade account and our team can help you bring it into your program.
Where can I learn how Zepeim works as a distributor?