Industry & Beverage Trends
Industry & Beverage Trends
Insights on the non-alcoholic beverage market
The alcohol-free category is moving fast. Here we share what we are seeing across restaurants, hotels, and retail — the brands gaining traction, how leading venues build non-alcoholic programs, and the trends shaping premium zero-proof. Written for buyers, beverage directors, and operators evaluating the category.
What Hospitality Buyers Look for in a Non-Alcoholic Beverage Importer
In 2026, choosing a non-alcoholic beverage supplier is no longer about sourcing products — it's about selecting a partner. As zero-proof drinks move from optional add-ons to core revenue drivers, restaurants, hotels, and hospitality groups are evaluating what makes an importer reliable, scalable, and strategic. Here's what the most discerning buyers look for.
The shift
Why importer selection became a strategic decision
The global non-alcoholic beverage market is expanding rapidly, with
…
Jun 23rd 2026
Why Restaurants Are Searching for Full-Range Non-Alcoholic Beverage Suppliers in 2026
Something subtle but important is happening across restaurants in 2026 — not in menus or interiors, but in how operators source their beverages. Restaurants are no longer looking for individual non-alcoholic products; they're searching for full-range suppliers. What used to be a side option has become a full category that needs structure, variety, and consistency, and that's forcing restaurants to rethink how they source, manage, and scale their programs.
The shift
Zero-proof is now a p
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Jun 17th 2026
Why Copenhagen Sparkling Tea Is Leading the Premium Zero-Proof Category
If you look closely at what’s happening in high-end restaurants in 2026, there’s a clear pattern emerging.
It’s not just that non-alcoholic beverages are growing—it’s that certain products are leading the category. And one name keeps appearing in wine pairings, tasting menus, and luxury hospitality environments:
Copenhagen Sparkling Tea.
That’s not by accident. It’s the result of a product that doesn’t try to imitate alcohol—but instead buil
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Apr 20th 2026
Frequently Asked Questions
About our insights & trends
How often does Zepeim publish new insights?
We publish regularly on non-alcoholic beverage trends, brand spotlights, and how hospitality and retail businesses are building zero-proof programs. New articles are added through the year as the category evolves.
Who are these articles written for?
Primarily for trade buyers — beverage directors, sommeliers, restaurant and hotel operators, and retail buyers evaluating the non-alcoholic category. The goal is practical insight you can apply to your own program, not consumer marketing.
Can I work with Zepeim on the brands covered here?
Yes. Many of the brands featured in these articles are part of our wholesale portfolio. If a product or producer interests you, register for a trade account and our team can help you bring it into your program.
Where can I learn how Zepeim works as a distributor?