Industry & Beverage Trends

A regional hospitality group held its annual beverage planning meeting in early January 2026. On the whiteboard at the front of the room: one question, underlined twice. "Which six non-alcoholic brands do we lead with this year?" Three years ago, the same room would have written one brand on that board, almost as an afterthought. Two years ago, maybe two. This year, the conversation took ninety minutes, drew in the wine director and the head of retail, and ended with a six-brand list pinned to …

The head sommelier at a Michelin-starred restaurant in California finished his pre-service tasting at 4:47 PM. He had walked through nine pours, evaluating each against the seven courses on that night's menu — but two of those pours were not wine. They were the non-alcoholic pairings now offered alongside the traditional flight, priced at $185 against the wine flight's $245. He marked his notes, set the bottles upright on the pass, and walked into staff briefing. Three years earlier, tho …

If you look closely at what’s happening in high-end restaurants in 2026, there’s a clear pattern emerging. It’s not just that non-alcoholic beverages are growing—it’s that certain products are leading the category. And one name keeps appearing in wine pairings, tasting menus, and luxury hospitality environments: Copenhagen Sparkling Tea. That’s not by accident. It’s the result of a product that doesn’t try to imitate alcohol—but instead buil …

Redefining celebration—one elegant sip at a time. Across the globe, luxury hotels and fine-dining establishments are quietly shifting from champagne to sparkling tea for their celebratory pours—and it’s not just about the alcohol. Copenhagen Sparkling Tea Company has become a quiet star among forward-thinking sommeliers and hospitality leaders. Built for depth, terroir, and thoughtful ritual, it’s a drink with substance—a sensory moment that mirrors the elegance of …

Chefs and experts in the field of gastronomy have over the years taken notice of the unique qualities of Copenhagen Sparkling Tea. They have proven its great potential through various creative ways of including it on their menu – as low/non-alcoholic alternatives, as a way to complement their food or as innovative and exciting inputs to the overall dining experience.Elevating Gastronomic Experiences with Copenhagen Sparkling TeaAt Zepeim, our mission is to curate an exceptional portfolio of non- …