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Shop by Beverage Program Level

Shop by Beverage Program Level

Shop by Program Level

Find the right non-alcoholic range for your program

Every beverage program is at a different stage. We organize our portfolio into three levels — Foundational, Core, and Reserve — so you can build from approachable everyday pours up to the Michelin-level statement, all from one partner.
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Wine Spirits & Mixers True Alternatives Ready to Drink Notable Program Level

Browse our wholesale non-alcoholic catalog by program level. Each tier groups the wines, sparkling, spirits, and ready-to-drink options suited to a particular kind of venue and price point — so you can shop the range that fits your bar, restaurant, hotel, club, or shop and order it in one place, with mix-and-match volume pricing across the catalog.

Not sure which level fits your venue? Our three-tier playbook walks through how to choose and grow a program tier by tier.
01 · Entry

Foundational

Approachable, high-velocity, well-priced — where a program starts. Easy-to-understand wines, sparkling, and everyday spirit alternatives for bars, casual restaurants, entry retail, and events. Anchored by Lussory.

Shop Foundational →
02 · Medium

Core

Mid-premium workhorses — what a serious program looks like. Internationally recognized brands and a real cocktail capability for upscale restaurants, cocktail programs, and curated bottle shops. Led by Lyre's spirits.

Shop Core →
03 · Luxury

Reserve

The Michelin-level statement — complex, sommelier-grade bottles for fine dining, luxury hotels, and tasting menus. Anchored by Copenhagen Sparkling Tea and So Jennie Paris.

Shop Reserve →
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Frequently Asked Questions

Understanding our program levels

What do Foundational, Core, and Reserve mean?
They group our non-alcoholic portfolio by price and positioning. Foundational covers approachable, high-velocity pours that anchor an everyday menu. Core covers mid-premium options with more depth and complexity. Reserve covers the luxury, Michelin-level products you bring out to make a statement. Most programs use a mix across all three.
Which level is right for my business?
It depends on your guests and price points. A casual cafe may live mostly in Foundational; a fine-dining room may weight toward Reserve; most build a spread across levels so there is a by-the-glass option and a celebratory bottle. Our team can help you map a balanced list.
Can I order across all three levels in one purchase?
Yes. We supply the full portfolio from a single wholesale account, so you can combine Foundational, Core, and Reserve products in one order with one point of contact.
How do I see pricing?
Wholesale pricing is shown once you register for a trade account. Register and our team will confirm access and guide you to the right products for your program.